- Speed to develop apps
- Integrated with other google products (and non-google products)
- Components built with compliancy as a requirement
In business there exists a number of enterprise apps (e.g. Quickbooks for financials, Salesforce for CRM, etc.) which end up leaving operational gaps because all these products don't integrate seamlessly -- and really, they're not intended to do that. Historically, these gaps have been filled with products like SharePoint, Excel Spreadsheets, etc. App Maker is here to make that space and those gaps easier to fill without compliance issues.
Google really kind of stumbled into this product by solving it's own problems where they had gaps. Here's a few examples:
- Google had a Google HR gap. They realized that across all their different HR folks they were not operating consistently (some used spreadsheets to track candidates and some didn't, processes were not consistent, etc.). Communications to candidates wasn't great either -- the experience as a customer (in this case, candidate) was never consistent. The used App Maker to role out an application to integrate with sourcing tools (monster.com, dice.com, etc.), handle communications, manage tracking, and enforce consistent processes.
- Another example, education reimbursement system. Google employees are allowed to take courses and get reimbursed. Google App Maker built an app to manage the budgets, approvals, etc.
Now Google internally utilizes over 400 apps that were made using App Maker. Many of these built by people who didn't come from a CS background (which is awesome, lowers barriers to entry and can go from a need to a solution very quickly).
At some point in the hundreds they had an 'aha' moment and realized they had a good business case for an external-facing customer product.
At some point in the hundreds they had an 'aha' moment and realized they had a good business case for an external-facing customer product.
So all of this works with these underlying components:
Offered on G Suite for business (Sweeeeet! Guess I won't be switching to Office 365 at least in the immediate future...). Integration with as many google services as possible. So, what are customers doing so far?
Ocado - online retailer in UK. They had an internal process for managing training requests. This could be something easily done with App Maker. In about 30 hours of Engineering Time they had version 1 that was already making their world better.
Quora - struggling to manage internal perk schedules. They were using spreadsheets. They used App Maker to build out a tool to do this in real-time using a dynamic data model.
So where are we going with App Maker? This is the historical roll-out schedule:
App Maker is really good for Data Entry, Reporting, and Workflow (multi-stage process, includes several parts of the company, and is usual serial). A lot of people are using it as a standalone bootstrapped Helpdesk tool. What are the signals for good candidates for App Maker?:
- Large spreadsheets - good candidates for App Maker. Large spreadsheets normally mean that several people own data in the spreadsheet. Creating an app to manage who owns what and at what point they access or enter the data (via roles in the app) streamlines the process. Can build pretty powerful edit checks directly into the forms (limits errors in data entry)
- Bulk Operations - onboarding new employees and including them in meetings, etc.
- Existing extensive scripting in the company (NOTE: didn't have a great example of a use-case for this one)



















































